Undergraduate Marketing Certification

Take the Next Step Up in Your Marketing Career

Every company in every industry needs marketing professionals. In this crucial role, you can expect some of the following responsibilities:

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CONTRIBUTE TO OVERALL STRATEGY IN TERMS OF TIMELINE, RESOURCES, AND TASKS.

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BUILD AND IMPLEMENT HIGHLY EFFECTIVE MARKETING STRATEGIES.

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BRING AWARENESS TO BRANDS, BUSINESSES, AND ORGANIZATIONS.

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TAILOR MESSAGES TO SPECIFIC AUDIENCES AND POPULATIONS.

ADDITIONAL RESOURCES

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What will I learn in this certificate program?

By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies. This transcribable, nationally, and professionally recognized certificate gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career.

The Undergraduate Certificate in Marketing prepares you for many areas within marketing including:

Creative services
Strategic planning
Advertising
Research
Promotion
Public relations

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COURSES IN THIS CERTIFICATE

This 18 credit-hour, stand-alone program consists of six, three credit courses:

MKG310 Introduction to Marketing
This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
MKG330 Consumer Behavior
This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
MKG350 Promotion and Public Relations
This course introduces the field of advertising, public relations and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity development tools. Students also examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

MKG420 Digital Marketing
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
MKG470 Market Research
This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.
MKG340 Product and Brand Management
This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.

REGIONALLY ACCREDITED

Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top quality, trusted university.

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U.S. News & World Report ranks CSU Global #9 in their list of the Best Online Bachelor’s Programs.

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Why You Should Earn Your Online Undergraduate Certificate

In today’s evolving and unpredictable economy, stackable credentials are an important tool you can utilize immediately, while also building credits toward a full degree. With an undergraduate certificate from CSU Global, you prove proficiency in a specific subject with your stand-alone, transcribable, nationally recognized credentials. Get promoted, switch industries, or work toward a full degree. And with our Tuition Guarantee, your affordable tuition rate won’t increase over time. Now is the time to get the career respect you deserve by increasing your market competitiveness.

ONLINE ACCREDITED DEGREES

NO SET TIMES OR LOCATIONS

MONTHLY CLASS START

ACCELERATED COURSES

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Learn Valuable Skills

As an undergraduate student earning your certificate in marketing, you will learn about market research, product strategy, pricing, distribution, and promotion, as well as gain a better understand of consumer needs both domestically and internationally. Students will also learn how to analyze the impact of global competition, market forces, and other external factors on the success and failure of specific marketing programs.

ONLINE UNDERGRADUATE CERTIFICATE INMARKETING

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