Undergraduate Certificate in Digital Marketing

Lead Digital Marketing Efforts to Help Organizations Gain a Competitive Edge

Advance your career with strategy-development and relationship-building skills needed to successfully plan and implement digital marketing campaigns. By incorporating social media communications, and data analytics, you can strategically connect with a focused digital audience. Responsibilities might include the following:

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PROMOTING AWARENESS OF ORGANIZATIONS’ PRODUCTS AND SERVICES.

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PLANNING AND IMPLEMENTING MARKETING-CAMPAIGN STRATEGIES.

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USING TECHNOLOGY TO FACILITATE DATA ANALYSIS OF DIGITAL MARKETING MEDIUMS.

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DEVELOPING AND MAINTAINING EFFECTIVE AND ENGAGING DIGITAL-MARKETING COMMUNICATIONS.

ADDITIONAL RESOURCES

LEARN MORE ABOUT DIGITAL MARKETING DOWNLOAD THE PROGRAM SHEET

What will I learn in this certificate program?

The Undergraduate Certificate in Digital Marketing is designed for modern learners who want to lead digital marketing campaigns. Become an invaluable asset to a variety of organizations looking to increase growth and promote brand awareness.

Courses teach the skills that employers need from qualified digital marketing professionals, including…

Foundations of marketing for businesses.
Measuring and tracking data analytics to create strategic campaigns.
Public relations, communication, and relationship-building skills.

This transcribable, nationally recognized certificate emphasizes your expertise in digital marketing and can later be used toward earning a full degree or to highlight the investment you’ve made in your professional future.

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Courses in this Certificate

This 15-credit hour, stand-alone program consists of five, three-credit courses:

MKG310* Introduction to Marketing
This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
MKG370 Website and Content Marketing
This course examines content marketing through the use of internet tools such as websites, search engines, mobile platforms and video/image based marketing. It further examines how popular website development tools are used to create engaging and interactive websites. Additionally, the course reviews search engine marketing (SEM) leading to search engine optimization (SEO) and pay-per-click advertising (PPC).
MKG380 Social Media Marketing
This course provides the student with conceptual frameworks of how social media is strategically used in a marketing plan. It examines the use of popular social media platforms that include well-established platforms as well as emerging forms to include email marketing, mobile marketing, gaming, and location based mediums. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with social media marketing.

MKG420 Digital Marketing
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
MKG430 Market Research Through Digital Metrics & Analytics
This course relates traditional market research concepts to the digital marketing platform through the use of SEM, SEO and PPC towards web optimization. The course reviews measurement and predictive analytics for marketers. Additionally, this course reviews Google analytics and Google Adwords in a marketing application.

* Accounting, Business Management, and Healthcare Administration and Management majors will take MKG330.

REGIONALLY ACCREDITED

Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top quality, trusted university.

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Why You Should Earn Your Online Undergraduate Certificate

In today’s evolving and unpredictable economy, stackable credentials are an important tool you can utilize immediately, while also building credits toward a full degree. With an undergraduate certificate from CSU Global, you prove proficiency in a specific subject with your stand-alone, transcribable, nationally recognized credentials. Get promoted, switch industries, or work toward a full degree. And with our Tuition Guarantee, your affordable tuition rate won’t increase over time. Now is the time to get the career respect you deserve by increasing your market competitiveness.

ONLINE ACCREDITED DEGREES

NO SET TIMES OR LOCATIONS

MONTHLY CLASS START

ACCELERATED COURSES

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Learn Valuable Skills

As a student earning an Undergraduate Certificate in Digital Marketing, you learn public relations and campaign-strategy skills needed to facilitate company growth and promote brand awareness. Learning outcomes include the following:

Enhance and develop time management, public relations, and relationship-building skills.
Develop essential skills for a well-rounded approach to marketing in an online environment that can fulfill an organization’s mission.
Apply the most relevant digital marketing techniques and strategies.

Finish Faster and For Less with Alternative Credit Options

Credit by Exam

You can get credit by taking exams for what you have already learned.

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Self-Study Assessments (SSA)

CSU Global will help you prepare to earn course credits for taking a proctored exam for specific content areas.

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CSU Global Prior Learning Assessment (PLA)

Earn credit for what you have already learned in your career or other educational experience.

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ONLINE UNDERGRADUATE CERTIFICATE INDIGITAL MARKETING

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